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OFENDJI, the counter of luxury creations in Africa

Hello, I'm Yvette Tai-Coquillay, passionate about young and new ethnic and ethical fashion brands

For the little story, in 2006  I founded LABO ETHNIK, the first African fashion show in the Paris suburbs of Montreuil, a unique event of its kind, which was quickly covered by the media. At its second edition, the show was invited to exhibit in the heart of Paris, supported by the Mayor of Paris

A pioneering concept in Europe, a laboratory of trends and African creativity that has revolutionized and shaken up the dictates of fashion in its entirety. 

In a decade, it has offered young designers of African origin the opportunity to exhibit their collections to a national and international audience, as well as prescribers and fashion professionals.

In 10 editions, LABO ETHNIK has become a pioneer and a leader, and has quickly become a real institution in the world and an annual event not to be missed in Paris. 

                                                              Our mission

In 2018, due to life changes, we went digital, with the same dream and spirit, to make emerging African brands accessible to consumers around the world. 

Since then, we are happy to announce that this family-owned, Franco-African business has taken on a new momentum as we move towards building this online retail platform that we named OFENDJI, which means "the best of oneself" in an ethnic language from the Congo.

With our community of fashion makers, we indeed wish to offer you the best of Africa.

Our commitment 

The OFENDJI shop brings together small businesses of affordable luxury, and offers a wide choice of young, totally unknown, strong and socially eco-responsible brands.

All the brands on board are concerned with placing craftsmanship, respect for human conditions, ecology and the environment at the center of their creation. 

Sustainable fashion and slow production are no longer utopian, it is now a necessity and the need of the hour.

Do not hesitate, join OFENDJI and contribute to leave a greener planet for future generations. 

OFENDJI currently distributes more than 50 brands in 30 countries around the world, and has become the e-shop for all those who love fashion, design, and the story behind each product.


On OFENDJI, you can find almost everything, starting with clothes, bags, jewelry, shoes, decoration items, wellness products, and much more. 

All these products have been established on different price segments and are within the reach of all pockets.


On OFENDJI, each of your purchase, 1% is donated to the association SENEF in order to offer free access to medical care and education to the orphans of Beni, in the Democratic Republic of Congo.

In addition, as most of the products are of superior quality and handcrafted, your purchase will promote the financial independence and freedom of women working for cooperatives in Africa

We thank you for your unwavering support and trust, as it is thanks to you that we have become an indispensable asset in the African fashion landscape.

We wish to continue to serve you in the best possible way.

Our device: "Buy little, buy quality, buy responsibly" and we want to translate this into everything we offer."


Yvette Tai-Coquillay

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