LITORALS was born from the simple idea of ​​eliminating water present in hygiene products such as shampoos, soaps and deodorants. Conventional personal hygiene products are generally made up of more than 80% water!

Water is not only a cheap ingredient, but it induces technical formulation constraints: the use of preservatives, including parabens, to stop mold or fungus, a high cost for products mainly composed of water and which sometimes come from very far away and are packaged in non-recyclable plastic bottles.